JIM’S SHINE SHOE REPAIR BOX
Vito ‘Jim’ Rocco
New York, USA
GPS 40°45'47.4"N 73°58'15.3"W
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If Jim’s can’t repair your shoes, they are beyond repair.
Jim’s has been an institution in midtown New York for over 80 years allready. Founded in 1932 by Vito ‘Jim’ Rocco and 4 generations that worked there allready, makes it a special place. They have 5 shoeshine boys working there and they repair about 200 shoes a day.
They managed to remain their standards and magic even with the transition to a new generation. They created national fame and are treasured by the locals. One of their famous customers is Kim Cattrall, Sex and the city actress. She says the family-owned business is a plus for the neighborhood.
Whether it’s shoes, boots, belts or purses, from Blahnik to Beatnik, Jim’s shoerepair pride themselves on the creativity in their repair work.
'You break it, they make it.'
In 2014 the shop has been under pressure of the gentrification-wave in New York. Mr Rocco has started a petition to save his business and since then collected more than 2000 signatures, so far. Today he's still business.
Read all about it here and here.
Curated and shot by Kristiaan Van Gastel
Edited by Stefan 'Klakker' Declerck @ Volk
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