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FASHION SHOULD TELL A STORY



'REAL STORIES HAVE MORE SOUL'

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FASHION SHOULD TELL A STORY



'REAL STORIES HAVE MORE SOUL'

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SO LET'S WEAR A REAL ONE test.


 

SO WEAR ONE.

 

 

SO LET'S WEAR A REAL ONE test.


 

SO WEAR ONE.

 

 

El Alteno Pepe, Mexico - watch here >

 

- MISSION -

 
 

The movement that co-creates soulful products by sharing the smallest, greatest stories from around the world. About people, by people, for people.

 
 
 
 

- SOLUTION -

 
 

1. Country flag sewn in collar, indicating origin of print

2. Ecofriendly print of original sign

3. Hangtag/postcard with original picture and information behind the graphic

4. Bridging the gap between fashion and new communication

5. Unboxing the story. Experience in every step of the customer journey

 

 

Walldog.

Signs from authentic shops
and streets from around the world. Designed on a co-created collection for men and women.

Each style comes alive through a short webvideo that tells the story of the sign. Part of the profit returns to the source. 

Real stories. More soul.

 

prefer the offline or a print document of this presentation? - click here >
If you're 'fine online' then

Continue here

 
 

- PRODUCT -

 
 
 

Hangtag/postcard with original picture and information behind the graphic on the clothing item.

 

Meaningful fashion.

First, Walldog is a clothing collection that appeals to the savvy fashionista. Beyond that its products are made out of a story. Real stories from everyday people about their everyday lives in their authentic shops. Walldog is a tribute to authenticity and local heritage.

 
 
 

 
 
 
Mobile media and online content as a conversation and sharing tool.

Mobile media and online content as a conversation and sharing tool.

 

Innovation.

Walldog is the first product ever, meaningfully bridging the gap between a fashion and social communication. Online content, connected to each graphic not only lets the owner discover te story behind its clothes, but offers unprecedented online marketing opportunities.

 
 
 

 
 

Inside prints highlights the story and the curator who sourced the sign.

 
 

Give some. Get some.

Our collections are 95% co-created by ‘curators’ who source signs and stories around the world. Next, 15% of the profit returns to the origin of the story through NGO’s.  In return these organizations take also part in the creation of the content we use for our collections.

 
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Click thumbnail, fly away.

 

The world is our scalable oyster.

Much more than an oyster, the world is our scalable sales field, and an endless catalogue'Cultural curiosity’ and international content drives scalability in an online world without borders.

 
 
 
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BUSINESS MODEL VID


BUSINESS MODEL

BUSINESS MODEL VID


BUSINESS MODEL

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BUSINESS MODEL


BUSINESS MODEL


Cheese Mountain Tragedy, Berlin Germany - watch here >

 

- BUSINESS MODEL -

 

Revenue model.

 
 
 
 

Online+Offline.

 

We sell multichannel:

  • Is our main revenu source,
  • Offline retail through mid to high segment fashion/lifestyle stores,
  • Offline retail is our touch base with the market:
    • Short term ROI,
    • Builds ‘street credibility’, promotes the brand.

However, online offers big potential:

  • Walldog content is one-click away from conversion,
  • Profitability (cut out middle man),
  • Market of the future,
  • Online community leads to:
    • Co-creators (access to content),
    • Content sharing (co-creators, brand fans),
    • Consumers market
    • Profitability (cut out middle man)
 
 
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MARKET VID


MARKET

MARKET VID


MARKET

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MARKET


MARKET


Kiss the Wall, Berlin Germany - watch here >

 

- MARKET -

 

Opportunity.

 

The global fashion market is characterized by astronomical numbers. Market share predictions would be utmost irrelevant.

More importantly ; 

  • there’s room to grow
  • e-commerce has no borders 
  • e-commerce is fastest growing segment in retail
 
 
 
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Competition.

 
  • We’re in the mid fashion segment (bridge segment),
  • Closest to our offer (from a stylistic point of view):
    • Scotch&Soda, Wood Wood, Dedicated, Deus ex machina (mid segment, unisex), Knowledge Cotton, Dedicated,
    • Blake Seven, The Hip Tee, Zoe Karssen, Ganni, Leon & Harper (pure female fashion),
    • Zadig&Voltaire (upper of ready to wear),
  • We ambition the ‘flair’ and fashionability of Zadig&Voltaire and Leon&Harper.

> We are the only one in the market to add the 'storytelling/co-creation/new-media' feature to the offer.

 
 

Consumer.

 

Walldiog sweet spot:
'The Curious Urban Nomad.’

  • ‘Buyers types’:
    • ‘Fashionista’ buyer (retail buyer) > focus on fashion-value,
    • The connected buyer (online buyer) > focus on storytelling,
  • Use technology as a tool for social action,
  • Core target age group: between 20 and 35,
  • Reference group for older and younger groups,
  • Open minded, culture lover, traveler,
  • Relatively big spender,
  • Emerging market, demanding for authenticity and experience.
 
 
 
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TRACTION - TEAM VID


TRACTION & TEAM

TRACTION - TEAM VID


TRACTION & TEAM

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TRACTION & TEAM


TRACTION & TEAM


Taco Jalapeño, San José, Costa Rica - somewhere near you soon

 

- TRACTION -

 
 

click thumbnails

 

 

So far.

1 year in business

€  380 K turnover

17 K items sold

3 collections, each consisting of + 40 styles

80 mid to high segment fashion stores

Collections are 95% co-created

Signs and stories from 4 corners of the globe

Growing curators-community
(people that spot signs)

Positive feedback from consumers

Massive goodwill from press

 
 
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Performance.

 
 
 
 

- TEAM -

 

Passion meets skill.

 
 

Philippe Pelsmaekers - founder
20 years experience in communication strategy

  • Went to India after reading a book on Asian hand-painted shop signs to look for stories
  • Started to share these stories through a disruptive clothing label
 

Karl Oorts - co-founder
Founder & owner Wax Collection (+20 years)

  • Perfect match to bring these stories into a tangible product
  • Focuses on production and logistic part
 
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Anne-Sophie de Campos Resends’
Fashion designer, stylist

  • Anne-Sophie is our beating fashion hearth. 
  • Shapes, cuts, draws, sews, testsour ideas into fashionable wearable stories
 

Valérie & Veronique Van der Vorst - category consulting
Owners 2Soeurs fashion boutique

  • 30 years in fashion retail as shop manager for Chine and own fashion store
  • Involved in the ‘architecture’ of each Walldog-collection
 

Worldwide co-creators network

Unfair acces to a pool of worldwide enthusiastic curators that contribute in the making of our collections.

 
 
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FINANCE VID


FINANCIALS

FINANCE VID


FINANCIALS

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FINANCIALS


FINANCIALS


 

- FINANCIALS -

 

Projection.

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Units.


Personnel plan.


Cash flow.

 

 
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CHALLENGE VID


CHALLENGE - INVEST

CHALLENGE VID


CHALLENGE - INVEST

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CHALLENGE - INVEST


CHALLENGE - INVEST


Tacopulco, Acapulco Mexico - watch here >

 

- CHALLENGE -

 

Where do we go from here?
3 major fields of action:

 

 
 
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- INVEST ASK -

 

We need.

 
 
  • Raising € 300 - 350K to finance following 3 years strategy
  • committed to date approx. € 250K (€ +100 extra financing through subordinated debt or crowdfunding www.seedrs.com)
  • Former investors
    • Karl Oorts (co-founder): € 50 K (bails out, 50K exit)
    • Participatie Maatschappij Vlaanderen (PMV): € 50 K (subordinated debt)
 
 
 
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CONCLUSION VID


WHY NOW? WHY YOU?

CONCLUSION VID


WHY NOW? WHY YOU?

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CONCLUSION


CONCLUSION


Ona Wine bar by Lisa D tattoo artist , Gent Belgium - watch here >

 

- CONCLUSION -

 
 

So, why now?

  • ‘Hipster buzzwords’ have a real meaning now: innovation, authenticity, co-creation, social responsibility, experience… Walldog's true point of difference, stuffed in one single product,

  • Realized € 380 K, 17.000 units, 80 stores. In 1 year only. With a shoestring budget and a 'stripped down' concept.

Why you?

With the right partner and a lot of passion, we:

  • will boost the brand making full use of the Walldogs co-creative storytelling features,

  • will grow +300% in 3 years time,

  • challenge the likes of TOM’s, Warby Parker, EverlaneApolis...

  • have the ambition to be the next game changer brand in fashion and lifestyle.

 

 

Call Philippe Pelsmaekers on +32 475 63 42 02 and
let’s have a chat about telling stories.