fallback1.png
altenofinance.jpg
walldog_recto_25_cheese.jpg
DSC_5185.JPG
kissthewall.png
DSC_5277.JPG
Schermafbeelding 2017-02-25 om 12.05.14.png
DSC_5667.JPG
Schermafbeelding 2017-02-24 om 10.47.23.png
DSC_5341.JPG
fallback1.png

FASHION SHOULD TELL A STORY



'REAL STORIES HAVE MORE SOUL'

SCROLL DOWN

FASHION SHOULD TELL A STORY



'REAL STORIES HAVE MORE SOUL'

altenofinance.jpg

SO LET'S WEAR A REAL ONE test.


 

SO WEAR ONE.

 

 

SO LET'S WEAR A REAL ONE test.


 

SO WEAR ONE.

 

 

El Alteno Pepe, Mexico - watch here >

 

- MISSION -

 
 

The movement that co-creates soulful products by sharing the smallest, greatest stories from around the world. About people, by people, for people.

 
 
 
 

- SOLUTION -

 
 

1. Country flag sewn in collar, indicating origin of print

2. Ecofriendly print of original sign

3. Hangtag/postcard with original picture and information behind the graphic

4. Bridging the gap between fashion and new communication

5. Unboxing the story. Experience in every step of the customer journey

 

 

Walldog.

Signs from authentic shops
and streets from around the world. Designed on a co-created collection for men and women.

Each style comes alive through a short webvideo that tells the story of the sign. Part of the profit returns to the source. 

Real stories. More soul.

 
 

- PRODUCT -

 
 
 

Hangtag/postcard with original picture and information behind the graphic on the clothing item.

 

Meaningful fashion.

First, Walldog is a clothing collection that appeals to the savvy fashionista. Beyond that its products are made out of a story. Real stories from everyday people about their everyday lives in their authentic shops. Walldog is a tribute to authenticity and local heritage.

 
 
 

 
 
 
 Mobile media and online content as a conversation and sharing tool.

Mobile media and online content as a conversation and sharing tool.

 

Innovation.

Walldog is the first product ever, meaningfully bridging the gap between a fashion and social communication. Online content, connected to each graphic not only lets the owner discover te story behind its clothes, but offers unprecedented online marketing opportunities.

 
 
 

 
 

Inside prints highlights the story and the curator who sourced the sign.

 
 

Give some. Get some.

Our collections are 95% co-created by ‘curators’ who source signs and stories around the world. Next, 15% of the profit returns to the origin of the story through NGO’s.  In return these organizations take also part in the creation of the content we use for our collections.

 
partner.png
 
 

 
 

Click thumbnail, fly away.

 

The world is our oyster.

Much more than an oyster, the world is our scalable sales field, and an endless catalogue'Cultural curiosity’ and international content drives scalability in an online world without borders.

 
 
 
walldog_recto_25_cheese.jpg

BUSINESS MODEL VID


BUSINESS MODEL

BUSINESS MODEL VID


BUSINESS MODEL

DSC_5185.JPG

BUSINESS MODEL


BUSINESS MODEL


Cheese Mountain Tragedy, Berlin Germany - watch here >

 

- BUSINESS MODEL -

 

Revenue model.

 
 
 
 

Online+Offline.

 

We sell multichannel:

  • Is our main revenu source,
  • Offline retail through mid to high segment fashion/lifestyle stores,
  • Offline retail is our touch base with the market:
    • Short term ROI,
    • Builds ‘street credibility’, promotes the brand.

However, online offers big potential:

  • Walldog content is one-click away from conversion,
  • Profitability (cut out middle man),
  • Market of the future,
  • Online community leads to:
    • Co-creators (access to content),
    • Content sharing (co-creators, brand fans),
    • Consumers market
    • Profitability (cut out middle man)
 
 
scroll.png
 
kissthewall.png

MARKET VID


MARKET

MARKET VID


MARKET

DSC_5277.JPG

MARKET


MARKET


Kiss the Wall, Berlin Germany - watch here >

 

- MARKET -

 

Opportunity.

 

The global fashion market is characterized by astronomical numbers. Market share predictions would be utmost irrelevant.

More importantly ; 

  • there’s room to grow
  • e-commerce has no borders 
  • e-commerce is fastest growing segment in retail
 
 
 
scroll.png
 

Competition.

 
  • We’re in the mid fashion segment (bridge segment),
  • Closest to our offer (from a stylistic point of view):
    • Scotch&Soda, Wood Wood, Dedicated, Deus ex machina (mid segment, unisex), Knowledge Cotton, Dedicated,
    • Blake Seven, The Hip Tee, Zoe Karssen, Ganni, Leon & Harper (pure female fashion),
    • Zadig&Voltaire (upper of ready to wear),
  • We ambition the ‘flair’ and fashionability of Zadig&Voltaire and Leon&Harper.

> We are the only one in the market to add the 'storytelling/co-creation/new-media' feature to the offer.

 
 

Consumer.

 

Walldiog sweet spot:
'The Curious Urban Nomad.’

  • ‘Buyers types’:
    • ‘Fashionista’ buyer (retail buyer) > focus on fashion-value,
    • The connected buyer (online buyer) > focus on storytelling,
  • Use technology as a tool for social action,
  • Core target age group: between 20 and 35,
  • Reference group for older and younger groups,
  • Open minded, culture lover, traveler,
  • Relatively big spender,
  • Emerging market, demanding for authenticity and experience.
 
 
 
Schermafbeelding 2017-02-25 om 12.05.14.png

TRACTION - TEAM VID


TRACTION

TRACTION - TEAM VID


TRACTION

DSC_5667.JPG

TRACTION


TRACTION


Taco Jalapeño, San José, Costa Rica - somewhere near you soon

 

- TRACTION -

 
 

click thumbnails

 

 

So far.

4 collections

50 mid to high segment fashion stores

Belgium, Holland, France, Spain, Taiwan 

Collections are 95% co-created

Signs and stories from 4 corners of the globe

Growing curators-community
(people that spot signs)

 
 
Schermafbeelding 2018-01-20 om 12.39.24.png
 
Schermafbeelding 2017-02-24 om 10.47.23.png

CHALLENGE VID


CHALLENGE

CHALLENGE VID


CHALLENGE

DSC_5341.JPG

CHALLENGE


CHALLENGE


Tacopulco, Acapulco Mexico - watch here >

 

- CHALLENGE -

 

Where do we go from here?
3 major fields of action:

 

 
 
scroll.png